Allie Heesh
Allie Heesh
Allie Heesh

Collaborate is a global brand experience agency creating meaningful and engaging experiences through a dynamic and human-centred approach. We applied the same approach to the brand identity, establishing a dynamic brand expression that resonates seamlessly across multiple channels.

Client

Collaborate Global


Industry

Technology

Year

2023

Services

Brand Identity

(excluding the symbol and logo)

Project with Studio Yoke

Allie Heesh

The branding embraces energy, movement, and a dynamic graphic language, featuring vibrant gradients, 3D contours, and a modular system for versatility. The blend of Favorit’s quirky grotesque style and Roboto’s monospace precision strikes a perfect balance between digital edge and human touch.

Allie Heesh
Allie Heesh
Allie Heesh
Allie Heesh
Allie Heesh

Collaborate is a global brand experience agency creating meaningful and engaging experiences through a dynamic and human-centred approach. We applied the same approach to the brand identity, establishing a dynamic brand expression that resonates seamlessly across multiple channels.

Client

Collaborate Global

 

Industry
Technology

Year
2023

Services

Brand Identity

(not the logo)

Project with Studio Yoke

Allie Heesh

Beyond the logo, we wanted to use the identity to highlight how GMI Studios are constantly coming up with new ideas for projects, both big and small. There are so many weird and wonderful things going on there, it seemed a shame not to put them at the forefront! Offbeat copywriting, cut out imagery and a friendly colour palette helps tie all those elements together and set the tone for GMI's ownable, transparent and accessible Web3 metaverse.

Allie Heesh
Allie Heesh
Allie Heesh
Allie Heesh