The branding embraces energy, movement, and a dynamic graphic language, featuring vibrant gradients, 3D contours, and a modular system for versatility. The blend of Favorit’s quirky grotesque style and Roboto’s monospace precision strikes a perfect balance between digital edge and human touch.

GMI Studios, a creative technology company in the realm of Web3 and NFTs, embodies innovation through a dynamic, generative brand identity, reflecting the constant evolution of ideas and projects.

Beyond the logo, we wanted to use the identity to highlight how GMI Studios are constantly coming up with new ideas for projects, both big and small. There are so many weird and wonderful things going on there, it seemed a shame not to put them at the forefront! Offbeat copywriting, cut out imagery and a friendly colour palette helps tie all those elements together and set the tone for GMI's ownable, transparent and accessible Web3 metaverse.