We began our efforts by reviewing WOAH’s latest strategic plan in order to intimately grasp its mission. Working closely with key stakeholders we were able to hone in on its core ethos, reaffirming its target audience. This allowed us to frame the brand’s core pillars and from there, re-envision its identity. Brand guidelines, applications, and motion design were created to ensure all modes of communication were covered and the organisation had all it needed to embrace its new brand.

Expanding on the three lines that make up the logotype, we created a set of custom icons to be used in multiple brand applications that will support infographics, diagrams, and charts. We began our efforts by reviewing WOAH’s latest strategic plan in order to intimately grasp its mission. Working closely with key stakeholders we were able to hone in on its core ethos, reaffirming its target audience. This allowed us to frame the brand’s core pillars and from there, re-envision its identity. Brand guidelines, applications, and motion design were created to ensure all modes of communication were covered and the organisation had all it needed to embrace its new brand.

Expanding on the three lines that make up the logotype, we created a set of custom icons to be used in multiple brand applications that will support infographics, diagrams, and charts.

Typefaces
Poly Sans by Gradient
Simplon Mono by Swiss Typefaces

Project with Decimal Studios
Motion Graphics by Croma