A creative technology company putting possibilities in motion in the world of Web 3 & NFTs.
To coincide with their relocation to an 18th-century house, Jenna Burlingham Gallery required a re-brand to support their growing reputation as discerning curators of Modern British art. We worked with their team to re-position all of the gallery's communications, beginning with a strategy process that led to clarifying their uniqueness as curators and ending with a serious, striking & timeless solution for their refreshed identity.
Our solution was an identity system that puts more emphasis on Jenna Burlingham as the curator of the art and less emphasis on the 'Gallery' descriptor. By splitting the title top and bottom of all layouts, the identity literally curates what falls within the frame. 'Gallery' may be swapped out for alternative titles when the application calls for it. Sainte Colombe, a modern serif typeface based on a British classic, was an appropriate choice for the logo and primary typeface throughout the identity. Used primarily at large sizes, it allows communications to feel light and approachable, with subtle elegance.
The corporate colour palette is inspired by the interior colours that are more fresh and modern than the typical 'neutral' colours associated with art galleries. A secondary colour palette and system is introduced for individual artists exhibitions, adding variety to the communications.
Arts and Culture
Brand Identity, Signage,
Project with Studio Dennis
GMI Studios are a creative technology company, putting possibilities in motion in the world of Web3 & NFTs. They are creators of popular NFT projects such as Deadheads, where up to 10,000 generative artworks are created. We decided to apply that same approach to the branding, creating a generative identity where there isn't one single logomark, but rather thousands – all constantly in motion. Each letter was custom designed on a 7x7 square grid which offered the best balance between consistency and variety which allowed us to create beautiful and unexpected forms.
Beyond the logo, we wanted to use the identity to highlight how GMI Studios are constantly coming up with new ideas for projects, both big and small. There are so many weird and wonderful things going on there, it seemed a shame not to put them at the forefront! Offbeat copywriting, cut out imagery and a friendly colour palette helps tie all those elements together and set the tone for GMI's ownable, transparent and accessible Web3 metaverse.