The refreshed identity builds on the existing logo through a confident typographic approach designed to create clarity, distinction and flexibility across touchpoints. A considered grid system underpins the brand, establishing structure across the website and digital catalogues while allowing imagery to take centre stage.

The visual direction balances product-led communication, using CGI product renders with a lifestyle-driven narrative brought to life through short video clips on the homepage and social channels, capturing pieces in use, studio moments and creative collaborations. The result is a cohesive and scalable identity that positions Owl as a culturally relevant design studio.