Custom numbers were designed for signage and wayfinding, inspired by the numbers that appear on the façade of the hotel.

Gina's is the fun-loving lobby bar of Hotel Regina. Like the hotel, the identity is inspired by curiosities uncovered in the archives, updated for modern day audiences in order to attract locals and tourists alike.

Since opening in 1917, Hotel Regina has been constantly reinventing itself and inspiring guests to do the same. This led to the development of a unique and authentic concept at the heart of our rebranding: “Reinvent yourself, Stay timeless”.